TRP introduced the TruRyde brand to the North American light and medium-duty trailer market in 2010. While the brand was new, our company and products certainly were not.
Over the years, TRP had established a reputation for providing an expansive line of high-quality axle and suspension components distributed on schedule, and at competitive prices with responsive and professional service. Our capabilities in the areas of engineering and manufacturing along with a thorough understanding of the price and quality requirements of the trailer industry combined with an expertise in identifying reputable supplier partners around the globe is the substance behind that reputation. As an integrated supplier our primary business is to support axle manufacturers and parts distributors with the components they want—right when they need them.
Before 2010, outside of our customers, few new who TRP was—despite the fact that nearly every trailer and towable RV rolling down the road has one or more of our components on it. So, we believed the time had come to establish a brand in the market that was built on a foundation of trust and confidence. TruRyde became that brand!
We recognize that a brand is only as good as the company and, more importantly, the people behind it. So, at first, we quietly promoted TruRyde through our actions and not our words.
Today, we are thrilled that many of our customers—without our prompting or financial support—are using the TruRyde name in their marketing and sales strategies.
To us, that says more about who we are, and what TruRyde represents, than any amount of self-promotion. While we are pleased with the recognition the brand has achieved, we are as committed as ever to improving as a company to ensure that TruRyde remains a brand you can Ryde with confidence.